About Us

Underbelly is a UK-based live entertainment company that runs several festivals and events across the country.

Founded in 2000 by directors Ed Bartlam and Charlie Wood to operate one venue at the Edinburgh Festival, Underbelly has grown to include the Udderbelly and London Wonderground festivals in London, Udderbelly Festival in Hong Kong, The Comedy Hullabaloo in Stratford-Upon-Avon, as well as an ever-growing programme at the Edinburgh Fringe.

Through Underbelly Productions, we also produce and promote live shows for UK and international touring. Underbelly also produces large scale events, most recently including West End Live, Pride in London and the Rugby World Cup Fanzone in Richmond.

In short, Underbelly is all about entertainment. In 2014, over 1 million people bought tickets to our shows and attractions, and our giant upside-down purple cow is now an iconic annual fixture of the London and Edinburgh skylines.

View our Festivals

Our Team