About Us

Underbelly is a UK-based live entertainment company that runs several festivals and events across the country. Founded in 2000 by directors Ed Bartlam and Charlie Wood to operate one venue at the Edinburgh Festival, Underbelly has grown to include the Udderbelly and London Wonderground festivals in London, The Comedy Hullabaloo in Stratford-Upon-Avon, as well as an ever-growing programme at Edinburgh Fringe Festival and Edinburgh's Christmas. Through Underbelly Productions, we produce and promote live shows for UK and international touring. In London, we also produce West End Live in Trafalgar Square, and Pride in London, as well as the Nordic Bar at Winter Wonderland in Hyde Park.

In short, Underbelly is all about entertainment. In 2013, over 750,000 people came to see our shows, and our giant upside-down purple cow is now an iconic annual fixture of the London and Edinburgh skylines.

View our Festivals

Our Team