About Us

Underbelly is a UK based live entertainment company. Their events and festivals division operates one of the largest operations at the Edinburgh Festival Fringe, selling over 460,000 tickets for over 200 shows, in 22 venues over 25 days in 2018.

2018 was the sixth year Underbelly produced Edinburgh’s Christmas for City of Edinburgh Council (2017/18 saw a record breaking 781,520 tickets issued to visitors from 47 different countries), and the second year of producing Edinburgh’s Hogmanay also on behalf of City of Edinburgh Council, which in 2017-18 welcomed 160,000 over 3 days.

2019 marks the eleventh year of Underbelly Festival on the Southbank - one of the biggest multi-arts offerings in London. 

Underbelly also produces Christmas in Leicester Square, Udderbelly Festival in Hong Kong, West End Live in Trafalgar Square for Westminster City Council and the Society of London Theatre.

Underbelly Productions is the theatrical arm of Underbelly, presenting, producing and promoting a diverse programme of international work. In 2017, in association with Cameron Mackintosh, we produced a major revival of the classic musical Five Guys Named Moe, which ran for 30 weeks at the purpose built Marble Arch Theatre. This scorching production garnered rave reviews and was nominated for 3 WhatsOnStage Awards (including Best Musical Revival) and as Best Entertainment and Family at the 2018 Olivier Awards. In 2017 we were also Associate Producers on the UK Premiere of the musical Big Fish starring Kelsey Grammar, which enjoyed a sold-out Christmas run at The Other Palace. Don’t Tell Me Not to Fly, a one-woman cabaret featuring a revolving cast of some of the West End’s favourite leading ladies premiered in McEwan Hall as part of the 2018 Edinburgh Festival Fringe.

In 2018 Underbelly sold over 1.5 million tickets to their various events.

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Our Herd

Meet the team