Underbelly is a UK-based live entertainment company that runs several festivals and events across the country.
Founded in 2000 by directors Ed Bartlam and Charlie Wood to operate one venue at the Edinburgh Festival, Underbelly has grown to include the Udderbelly and London Wonderground festivals in London, The Comedy Hullabaloo in Stratford-Upon-Avon, as well as an ever-growing programme in Edinburgh.
Through Underbelly Productions, we also produce and promote live shows for UK and international touring.
In short, Underbelly is all about entertainment. In 2013, over 750,000 people came to see our shows, and our giant upside-down purple cow is now an iconic annual fixture of the London and Edinburgh skylines.
The Edinburgh Fringe is the largest arts festival in the world, and Underbelly is one of its largest venue operations. Our portfolio includes several venues across the city: Udderbelly’s pasture at Bristo Square incorporates Udderbelly Cow Barn, as well as several smaller venues. At McEwan Hall, we host some of the biggest names of the Fringe. We also operate Topside at the Edinburgh Festival Theatre and our original Cowgate site contains several venues and three buzzing licenced bars. We love Edinburgh – there’s simply no better place to be in August!
In 2013, Underbelly launched Edinburgh’s Christmas, a spectacular season of the biggest Christmas celebrations the city has ever seen. Taking place in St Andrew Square and East Princes St Gardens, the festival features a host of shows in the Spiegeltent, as well as ice skating, markets and rides. 2013’s opening ceremony saw over 26,000 people take to George Street to witness Sir Chris Hoy switch on Edinburgh’s Christmas lights. The festival is a fantastic Christmas celebration, and great fun for the whole family!
Underbelly joined forces with Southbank Centre in 2009 to launch Udderbelly Festival - an 8 week extravaganza of comedy, circus and family entertainment inside our famous upside-down purple cow. We've extended the festival every year; in 2012 Udderbelly Festival played a whopping 14 weeks on the Southbank and won Best Festival at the London Lifestyle Awards. The upside down purple cow is now an iconic and much-anticipated annual fixture on the London skyline.
2012 saw the launch of London Wonderground, London's largest festival of cabaret and circus. The magnificent Spiegeltent hosts over 200 performances and the site is a public playground of sideshows, fairground rides, a bandstand and outdoor bars.
We also produce West End Live in Trafalgar Square, and London Pride, as well as the Nordic Bar at Winter Wonderland in Hyde Park
In partnership with Stratford-upon-Avon Arts Festival and the Royal Shakespeare Company, we launched a new four-day comedy extravaganza, The Comedy Hullaballoo, in 2013. Featuring an expansive programme of top name comedians and handpicked emerging acts, the festival is set against the picturesque backdrop of Stratford-Upon-Avon and takes place at the RSC Courtyard Theatre and the Idolize Spiegeltent in Swan Gardens.
Our exciting and unique touring venue, Udderbelly, is a 410 capacity temporary theatre. It is available to hire for corporate events, music festivals and tours.
WHO WE ARE
Underbelly was founded by directors Ed Bartlam and Charlie Wood in 2000 to operate one venue at the Edinburgh Festival. Suffice to say, it's grown! We have a fabulous cow crew that includes:
Operations Manager Sarah Fleming
Festival Producer Marina Dixon
Production Managers Dave Watson, James Oakley & Kenny Easson
Bar and Catering Manager Roddy Fisher
Head of Programming Fiona McCurdy
Head of Marketing Nicki Marsh
Head of Press Fraser Smith
Marketing Manager Vikki Mizon
Digital Marketing Assistant Daniel Piper
Finance Manager Sachin Grover
Events Project Manager Ollie Hester
Christmas Producer Ruth Fisher
PA to the Directors Justine Lottering
Producer, Underbelly Productions Stephen Makin
Company Number: 4206540 Registered Office: UNDERBELLY, 5 BYWELL PLACE, LONDON, W1T 3DN VAT Registration Number: 842 7869 84
BY POPULAR DEMAND PROMOTIONS LIMITED
Company Number: 4259118 Registered Office: UNDERBELLY, 5 BYWELL PLACE, LONDON, W1T 3DN VAT Registration Number: 787 6925 55