Our
History

FIRST FRINGE

Underbelly Cowgate opened at the 2000 Edinburgh Festival Fringe with four shows

The Fringe story

THE BIG PURPLE COW

Violet (our upside-down Cow theatre) took up residence in Bristo Square at the Fringe 2006

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UNDERBELLY FESTIVAL SOUTHBANK

London’s Original Pop Up Festival, right on the banks of the Thames, popped up in 2008

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EDINBURGH'S CHRISTMAS

We’ve been bringing Christmas cheer for many a year to Edinburgh. Winning the contract to produce Edinburgh’s Christmas in 2013.

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PRIDE IN LONDON

Underbelly produced London’s second largest outdoor event (after the marathon) from 2014 – 2017

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UNDERBELLY HONG KONG

Violet sailed the ocean to make her international debut at Underbelly Festival Hong Kong in December 2015

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FIVE GUYS NAMED MOE

In association Cameron Mackintosh we produced Five Guys Named Moe in the purpose built Marble Arch theatre which was nominated for the Best Entertainment and Family at the 2018 Olivier Awards.

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HAPPY NEW YEAR!

Since 2017, we’ve produced Scotland’s New Year Festival – Edinburgh’s Hogmanay with over 90,000 people attending three days of spectacular events, showing the world how to party!

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