Since 2013, Underbelly has produced Edinburgh’s Christmas on behalf of the City of Edinburgh Council, taking the operational lead on all elements of this contract. Over the years this has included four major city centre Christmas sites – an ice rink, live performances in a Spiegeltent, traditional European markets, major attractions and the official switching on of the Christmas lights in Edinburgh. In 2019 Underbelly flew Santa Claus up the Royal Mile and a total of 2,631,154 people passed through Edinburgh’s Christmas in East Princes Street Gardens.
2019 marked the seventh year of Underbelly producing Edinburgh’s Christmas on behalf of City of Edinburgh Council.
A total of 2,631,154 people passed through Edinburgh’s Christmas in East Princes Street Gardens, representing a significant 4.85% increase in footfall on 2018. Thanks to the re-design of the space, this year’s Christmas Market was not only able to easily accommodate the increased number of visitors but also protect the Gardens and improve its accessibility through new accessible pathways which were met with a great response from visitors with additional mobility requirements.
Edinburgh residents snapped up 196,656 tickets using their 20% EH postcode discount, an impressive increase of 23.9% on the same events in 2018.
An estimated audience of 3,000 enjoyed Community Christmas, a free, family celebration which brought festive cheer to 12 different communities around Edinburgh, as they enjoyed performances from local choirs and singing groups alongside festive projections.
Other highlights included Santa Claus literally flying up the Royal Mile on his sleigh at Light Night, wowing all present as he sprinkled festive spirit and switched on the city’s Christmas lights. This spectacular free family afternoon also saw 175 local singers and dancers from 5 community groups perform on stage in front of a crowd of 12,000.