January 4, 2021

VIEWING FIGURES FOR EDINBURGH’S HOGMANAY SOAR AS SO FAR OVER 3.1M DIRECTLY TUNE IN TO CELEBRATE THE NEW YEAR’S EVE FESTIVAL, UNDERBELLY REVEALS

 

Edinburgh, Scotland – Filmed in the Highlands near Spean Bridge, Edinburgh’s Hogmanay concluded last night, with 3.1 million people so far tuning in directly to watch the series of broadcasts on Edinburgh’s Hogmanay’s channels. Many millions more saw the films and clips on media channels around the world and those figures will be collated and released in due course.

 

Airing throughout the week in the lead-up to yesterday’s Hogmanay, viewers dialed in to the Scottish festival celebrations from over 50 countries and from every continent.  Countries included Australia, Belgium, Brazil, Canada, Costa Rica, Finland, France, Germany, Hong Kong, Italy, India, Iraq, Japan, Mexico, the Netherlands, Russia, Spain, Sweden, Turkey, the UAE, the USA, Uruguay and Uzbekistan.

 

Producer, Underbelly, today also releases the full film and a captioned version, and a ‘behind the scenes’ making of film, all of which will remain available at www.edinburghshogmanay.com.

 

A visually captivating and emotive experience, Fare Well, saw 150 individual drones take to the skies, using sophisticated AI software to choreograph their movements. The drones from Celestial reached an altitude of 150m and top speeds of up to 25mph to form images including: a baby representing the rebirth of a new year; two hands reaching out to touch, highlighting our sharing of the planet’s air with us; and of nature, depicted by Scotland’s eagle soaring above Edinburgh.  Part three concluded with the words ‘WE ARE ONE – 2021’ – an emotive and hopeful conclusion to Fare Well that, together, we can build a better future.

 

“We say Wha’s like us, singing Auld Lang’s Syne.

We share the planet’s air. What’s yours is mine.”

 

Get in touch

Don't mince your words

Fill in the form below to get in touch with us